Here’s why “guru launches” don’t work for 99% of experts & coaches…
PLUS: how the savviest and smartest online entrepreneurs are making BANK with Tiny Offers in as little as 7 days
Here’s why “gurus launches” don’t work for 99% of experts & coaches…
PLUS: how the savviest and smartest online entrepreneurs are making BANK with Tiny Offers in as little as 7 days
You’ve seen guru launches all over the internet…
It starts like this...
A household name in your industry is launching a high-ticket course or a coaching container…
They hype it up, sometimes for weeks (without selling anything during that time!)…
When their crowd is hot and heavy for the product…They open cart.
While the cart is open, they stress the urgency of buying NOW because the looming cart close is coming soon.
They pound their audience with social proof, testimonials, and story after story of folks using the product and getting massive results…
When they’re nearing cart close, they give it one final push, maybe add some last minute incentives…
And then the doors slam shut, sales come to a screeching halt, and anyone who missed the boat is S.O.L…
Simply Out of Luck 😉
(At least until next year.)
Now, because you see this strategy so often, you’re under the impression that it works.
And the thing is…
Guru launches DO work… If you’re a guru.
Here's why...
Established Authority
Gurus often have a well-established reputation and authority in their niche, making people more likely to trust their products even if they’ve never tried them before.
Brand Recognition
Gurus with a recognizable personal brand can leverage their name to attract attention and interest.
Strategic Partnerships
Collaborations with other influencers or businesses can expand the reach and impact of a launch.
Effective Marketing Funnel
Gurus utilize well-designed marketing funnels that guide potential customers through a structured journey from awareness to purchase – and these funnels cost anywhere from $15-50,000 or more!
Social Proof
Positive testimonials, reviews, and endorsements from satisfied customers contribute to the credibility of the guru and their products.
Effective Follow-Up
Gurus have full-time teams $$$ that follow up with leads and potential customers, nurturing relationships and addressing concerns to maximize conversions.
Large Audience Base
Gurus often have a significant following or email list, providing a ready audience for their product launches year-round.
Proven Track Record
Successful gurus can point to past achievements and success stories, instilling confidence in potential customers - even those who’ve never heard of the guru.
Community Engagement
Gurus use social media and other platforms to engage with their community, often relying on a dedicated TEAM for implementation.
Free Value Offerings
Gurus often provide free content, such as webinars, guides, or workshops, creating reciprocity and goodwill – they dedicate hoursinto showing up online and in webinars, but yet tell you they’re making “passive” income.
Multi-Channel Marketing
Gurus spend $10-20,000 or more leveraging multiple marketing channels, including social media, email, and online advertising, to reach a wider audience.
I could go on and on, but you’re already starting to see why "guru launches" don’t work for 99% of online experts, coaches, and entrepreneurs.
Most of us simply aren't “there” yet.
The costs – both the financial and time investments – are way higher than what most online entrepreneurs can handle.
And the profit margins are dismal compared to how much work goes into it.
Even if you COULD afford it, there's too much room for error and overspending on advertising with "traditional" launch methods…
The benchmark data and industry averages show this to be true time and time again.
The Bottom line is...
If people aren't begging you to speak on their stages yet and flooding your DMs daily to hire you or buy from you…
This approach probably won’t work for you…
Even if you have a decent following…
Even if you have social proof and positive testimonials…
And even if you’ve started to carve out a personal brand in your niche.
So what are the other 99% of online entrepreneurs supposed to do?
When waiting around to get the recognition you deserve simply isn't an option (and why should it be?!)...
There’s a simpler, smarter, and savvier way to make BANK online without waiting to become Internet famous or having to finance and hire an entire team to execute on it…
And that, my friend, is the Tiny Offer® strategy.
What's Inside the Tiny Offer Lab
If you've been considering launching a small, low-ticket offer for awhile, but get stuck in analysis paralysis, imposter or shiny object syndrome... it's time to follow a simple, fool-proof, step-by-step process that will help you get out of your own way and out of your head.
PART 1: The Tiny Offer Generation Process
Get started creating your Tiny Offer by getting clear on your WHO and your WHAT, then validate supply & demand and map out your customer journey.
Highlights Include:
PART 2: Imagine Your Offer Suite
Learn the 5 "P's" to create your offer suite, including your main offer, order bump, and OTO. Build out your framework and nail your perfect pricing.
Highlights Include:
PART 3:Your Product Creation
Start bringing your Tiny Offer idea to life as we cover the branding aspects to consider with your Tiny Offer and the creation of your Tiny Offer assets.
PART 4: Nailing a Stellar Sales Page
In this module we're going to focus on writing all your sales pages and assets. Learn how to quickly write long form sales pages using the "Rainbow Rule" and my top tips to help you write better copy.
Highlights Include:
PART 5: Optimize Your Sequences
In this module, we're covering the email sequences you need to write, including an abandoned cart sequence, delivery emails, and cascading bundles.
Highlights Include:
PART 6: Focus on Tech
We're diving in to all things techy in this module! Learn the details of my recommended tech stack for a successful Tiny Offer and how to make this work with the tools you already have.
Highlights Include:
PART 7: Fund Your Ads
Now let's focus on getting your first 100 buyers without using paid ads, plus my 10x content repurposing strategy. Get my swipe files for sales in 60 seconds, learn about profitable partnerships and more.
Highlights Include:
PART 8: Engineer Your Traffic
In this module, we'll concentrate on establishing and managing ads for your Tiny Offers, covering setting up, optimizing, troubleshooting, and crafting ad creatives, while also introducing alternative advertising platforms.
Highlights Include:
PART 9: ROI Multiplier
In this module, we'll center on crafting and launching your High Ticket Offer, covering the creation of the offer itself, designing a high-ticket webinar for sales, crafting persuasive sales pages and emails, and setting up appointment booking pages.
Highlights Include:
Hi I'm Allie!
Founder and CEO of the Tiny Offer ® Empire
When I launched my first tiny offer in 2019…
I only had 400 people in my entire audience. And probably only 10% of them were even paying attention to me.
I was an online service provider – a funnel designer for clients with high-ticket products and programs.
I desperately wanted to build an online brand, but I had no idea where to start - so I started Tiny, with a $27 product, and it completely changed my life.
Now I want to help you build YOUR brand on the back of a Tiny Offer funnel.
When I launched my first tiny offer in 2019… I only had 400 people in my entire audience. And probably only 10% of them were even paying attention to me.
I was an online service provider – a funnel designer for clients with high-ticket products and programs.
The Tiny Offer Lab Course
PERSONALIZED STRATEGY, DIRECT FEEDBACK and GROUP COACHING ACCESS FOR 16 WEEKS.............. VALUE $25,000
TINY OFFER LAB TRAINING PROGRAM............ VALUE $2,997
BIG BONUS #1: Done-For-You Launch Assets.....VALUE $997
BIG BONUS #2: High-Ticket Sales Blueprint...... VALUE $2,997
BIG BONUS #3: The Facebook Advertising Vault.. VALUE $1,297
BIG BONUS #4: Productivity Hacking............... VALUE $497
BIG BONUS #5: Step Into Your CEO Role............ VALUE $497
Total Value = $34,282
100% Satisfaction Guaranteed
Look, I’m a small business owner just like you. I understand the risk you take when you decide to invest in a digital product.
After all, you work hard for your money and you don’t want to waste it on something that should have been a blog post.
While I can’t guarantee that your product will make your business an overnight sensation. I can guarantee your satisfaction with the quality of these product templates and the time and stress they will save you.
If you’re not happy with the system, I will refund your money within 30 days of your purchase, no questions asked.
FREQUENTLY ASKED QUESTIONS
Who is this for?
This is for the go-getters and no-excuse-makers. The online coach, service provider or subject matter expert that wants to implement real business strategies and tactics, alongside a healthy does of support and a support-driven community. This is for you if you're ready to do the work - but you want to work smarter and not harder by following my lead!
What if I have a really small audience?
Everyone starts from zero so don't feel alone! I have an entire module focused on getting your first 100 buyers organically. Then after you launch, your new Tiny Offer will be the asset that will help you grow your email list and socials with buyers - the best kind of audience!
What if I don't have a solid idea yet...or I have a ton of ideas and don't know which to choose?
Both situations are really common for most entrepreneurs and that's why in the very beginning of the Tiny Offer Lab, we focus in on FIRST getting clear on your WHO and your WHAT, then validate supply & demand and map out your customer journey. Then we focus in on ONE awesome Tiny Offer engineered to serve - and sell!
I'm already booked out with coaching clients...how much time is this going to take me?
First, being booked up with 1-1 services is a good indication that you're ready for a Tiny Offer in your business as it will allow you to serve a larger audience without working more hours! As for time, I'll be honest, it does take time to create a new offer. But I'll show you how to work smarter, not harder and get a minimum viable product launched as quickly as possible. You might even consider hiring a Virtual Assistant along the way to help with some tasks.
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